Writing Services

Journalism and copywriting

Behind Eloquent is Jenny White, a writer with over two decades’ experience in journalism, PR and copywriting. From writing for regional and national newspapers to creating web and promotional copy for PR clients, she is an engaging and highly versatile writer with experience of a huge range of topics.

Commercial and web copy

I have a passion for promotional writing. From web copy to advertorials, and from brochures to social media posts, I’ll make sure you stand out from the crowd.

You’ll get high quality copy written by an experienced journalist and commercial writer. Copy that embodies your unique brand persona and voice. Copy that truly speaks to your target audience.

I’ll get the pleasure of getting to know your brand, telling its story and delivering copy that shines.

Having been happily hunched over my keyboard for over two decades, I’ve covered most bases: B2B, professional services, retail, wellness, education, food, charities…the list goes on. The thing that connects them is my love of words and my enthusiasm for the businesses I write for.

Get in touch today to find out more.

As a Journalist...

Jenny’s writing has featured in many outlets, including:

The Times
The Western Mail
Woman & Home
Chat It’s Fate
Intelligent Insurer
Healthcare Risk Management Review
Wales Business Insider
The Good Food Guide
The AA Restaurant Guide
The AA Pub Guide
The South Wales Evening Post
The Sawday’s Guides
Square Meal
RBS Homewise
RBS Business Hub
Artists & Illustrators
Britain Magazine
Swansea Life Magazine
Team Dogs

As an Editor...

Jenny has been editor or deputy editor of the following publications:

From planning content to seeing the project through to publication, she’s an astute, focused and driven editor with an eye for strong stories and images and great copy.

Besides producing magazines Jenny also creates brochures and booklets for a wide range of clients, working with a trusted team of designers to bring the projects to life.