Brand Voice
Words are powerful. They have the power to enchant, engage – or repel. Words are the cornerstone of your website, your social media presence, and almost all your company’s communications – from annual reports to brochures and advertising. Words matter when it comes to how you and your team deal with complaints, sales and enquiries, whether that’s via web chat, social media, voice and video calls, or email.
If your communication style is not consistent across all these channels, it can weaken your brand and confuse or alienate your customers and clients.
What’s the answer?
You need to define your brand voice and how to use it. This begins with setting out your brand’s vision, mission and values. You also need to really know your target customers. Get to grips with their needs and pain points. Then you can nail down the communication style they respond to best.
At the end of the process, you’ll have a clear brand persona and a clear voice for your brand.
Brand voice consultancy
Here’s where we come in. With over two decades’ experience leading communications across multiple sectors, we know how to make your brand voice clear, recognisable and engaging.
We’ll define your brand voice and create a straightforward, practical plan that can be used by everyone across your business. We’ll equip you and your team to present your brand persona consistently, persuasively and with magnetism.
Your bespoke brand voice guide will be a touchstone for you and your team. It will also steer the work of contractors, from web designers to marketers – anyone who represents you in words.
How do we do it?
The process is enjoyable and will give you valuable insights into your brand and its customers. It begins with a fun workshop and ends with your own brand voice guidebook, containing clear guidelines, written examples and guide scripts. We’ll also outline how to flex your brand voice to deal with different situations, from new business to complaints.
Make your words matter. Get in touch today to find out how.